How to Advertise Your New
Product or Service
If you’ve come up with a new
product or service, it can be challenging to find ways on how to get the word
out. Even if you have the best product or service in the world and no one has
an idea about it, you’ll end up losing a lot of money and you might not even
get back the amount that you’ve invested on it.
To help you out, you can follow
these methods that are proven effective in promoting any product or service no
matter how big or small they are.
1. Social media contests – Contests
and giveaways are popular tools that are being used by top quality marketers. They
do these things through social media because they understand its effectiveness.
Social media contests are fun and
engaging since it can attract more than just your regular customers. People love
the idea because the products or services that are advertised on social media
platforms are usually given exclusively or for free to lucky winners. Curly's Carpet Repair
did this back in the day where lucky winners were chosen to receive
free carpet installation and the company gained recognition after that.
strategy will provide you with free marketing from these people and it
long before word gets out.
2. Post to Google My Business –
There are 2 ways to advertise your new product or service to your Google My
Business profile. The first one is by creating a Google post and select the
“promotion” option. The second one is to upload your new product or service
into your profile. You can also add some FAQs about your new product or service
so that people will understand it even more.
3. Email marketing – According
to statistics, 82% of consumers open emails they receive from businesses and
44% of those recipients made at least one purchase. This goes to show that
email marketing using newsletters is a great tool for advertising especially
for your new product or service. Email newsletters are used to share news about
the product, information, and photos to customers. They may even contain
exclusive promos and discounts that could seal the deal even further. It will
surely start getting the cash flowing and you will end up with more sales along
the way. Just take a look at how Ken Wyder Vancouver Westside Realtor has benefited from this strategy and made huge profits for the company.
4. Facebook ads – There
are a total of 1.44 billion users of Facebook each month. Based on that number,
you can say that Facebook is a huge market. This is the reason why Facebook ads
are an effective marketing tool. This social media platform can be used to
target your specific audience because of its impressive data collection that
will allow businesses target potential customers based on their age, gender,
interest, location, and more. There are also several options to choose from
like putting a spending cap if you’re on a budget or how long you want your ads
to run. In short, it’s a flexible way of running ads that will help target
audiences on a global scale.
5. Share customer reviews – Apart
from the owner making an effort, audience engagement can also help promote the
product or service by sharing their reviews. You can offer a selected few of
your customers to be the first users of your product or service and ask them to
share their reviews online. Take www.Remdal.com
for an example, they've got good reviews on their website, which gained
them a lot of new customers in the process. If you get a glowing
review, there’s a huge chance
that people will sign up for it too.
So, get these advertising
strategies a try and see how it will work out with your new product or service.
No matter how big or small your offer is, as long as these advertising efforts
are executed properly, you will start gaining profit in no time.